Should network marketers take time to focus on self-branding?by Daria Jones
I was inspired to write on this topic after reading several books--some for cold calling and other against it. In any case, the authors who wrote against cold calling introduced me to the idea of self-marketing or personal branding. Personal branding involves using branding tools to create an image around the person and not on the product s/he sells. Personal branding gives you visibility to potential prospects and credibility-- the two essential ingredients that motivate prospects to do business with you. There are three major benefits to self-marketing, it:
- Eliminates the need to cold call because it gets people to call you ready to buy
- Increases your sales numbers exponentially because your time flips the script on prospecting 80% of the time and closing sales 20% of the time to prospecting 20% of the time and closing sales 80% of the time
- Opens the door to referrals
In other words personal branding puts you, the network marketer in the power seat because when the prospect calls you first, the prospect is the one who is in need, all you have to do is fulfill that need. That alone is enough for me to say, Yes, network marketers do need to focus on self-branding. The next logical question is,"How do you do that?"